We invest in passionate leaders who have built performing consumer brands with strong, engaged communities.
We are a pioneering private equity network, led by a non-traditional private equity team.
Our playbook doesn’t rely on traditional methods of success and neither has our team throughout their careers. We are a collective of breakthrough innovators in the categories of data science, social media marketing, investments, entrepreneurship and innovation itself.
Meet the teamOUR DIFFERENCE
We have engineered a contemporary toolkit designed to amplify and enhance the capabilities of our partner companies that is constantly evolving based on information and technical advances we encounter, along with input from our team and network.
DATA
SCIENCE
We use a combination of public, private, and proprietary data sets, to unearth patterns that provide insights, guide predictions, and optimize decisions across all domains of business.
SMART CAPITAL
ALLOCATION
From initial deal structures to strategic projects and M&A, we empower smart capital allocators to lean forward and achieve their growth objectives for multiple rounds of investment.
COMMUNITY
DEVELOPMENT
We are experts at identifying and building vibrant communities that drive brand loyalty and success in today’s social-led landscape.
THE
NETWORK
We've created a flexible network model to deploy specialized expertise that complements the skills and knowledge-base of our internal and portfolio teams.
INNOVATION
DELIVERY
Our innovation approach leverages insights and creative thinking, filtered through existing capabilities, to power solutions that will drive the most impact for our portfolio brands.
CHRIS CASGAR
MANAGING PARTNER
CHRIS CASGAR
MANAGING PARTNER
After 25 years as a consultant, entrepreneur, and investor, I wanted to create a different model to help our partner companies that feels more active and tangible, driven by insights and collaboration—a model that is built to help a CEO reach well beyond the success they envisioned, anchored in a humanity that makes every day working together a great experience.