Behind the machine
We’re an unconventional team of investors, technologists, innovators, and entrepreneurs
When we set out to create Newcastle, we had a big ambition: build a firm that will redefine what private equity means in the future.
At the center of Newcastle is a nucleus of data science and technology that, combined with human expertise and capital, allows us to change the trajectories of the businesses we invest in and increase the value created for all.
Core principles
We unlock potential
Established businesses seeking growth don’t need rigid playbooks. They need partners who can adapt, optimize, and help set the pace. We work alongside your leadership team to strengthen what’s already working and expand your capacity to scale.
We work with you—and for you
When you partner with Newcastle, you don’t just gain access to expertise. You gain a true partner in execution. We’re a team of proven entrepreneurs and strategists who have built, scaled, and led category-defining brands. And we have a diverse combination of talents. Investors who are operators. Marketers who are data junkies. Managing partners who write code.
Our superpower lies in translating these talents into action to create meaningful leverage for our partners in areas like:
Data science and business intelligence to power smarter decision-making
Modern marketing to drive growth and resonance for consumers at the intersection of brand, performance, and community
Scalable systems and technology to unlock operational efficiency
High-performance culture practices and frameworks to optimally leverage human capital
Innovation expertise to create high-impact areas of differentiation and category leadership
Entrepreneurial and investment strategy to navigate complex phases of growth
We are people equity
At Newcastle, trust, teamwork, and transparency are at the core of how we work. We invest in businesses that want a true partner that prioritizes alignment over opportunism. We're a partner to people and aim to positively contribute to the people with whom we work.
Nerding out
Come read as we dive deep into market mechanics, investment strategy, company culture, data science, and all the other things we can’t stop obsessing about. View blog.
Let’s talk
If you're an entrepreneur, investor, or business leader who believes that people are the driving force behind transformational growth, we’d love to hear from you.