Paul is a merchandising executive and strategic planner with over two decades of brand experience and a proven track record in anticipating marketing trends and combining strategic planning with enterprise thinking to drive sales across brick and mortar and DTC channels. As senior vice president, business development at Madison Reed, he's responsible for finding new paths to grow overall revenue across Ulta Beauty, Walmart, Ulta x Target, and Target Direct retail and ecommerce channels.

Previously, Paul founded and ran Rock and Roll Beauty, creating limited edition beauty programs leveraging nostalgic Rock & Roll bands with premium beauty products. He successfully built partnerships with artists like Def Leppard, Ozzy Osbourne, and Jimi Hendrix, generating over $2M in sales in nine months before selling the brand. At Ulta Beauty, he grew the mass business from $450M to $1.6B in seven years.

What do you appreciate about being a collaborator at Newcastle?

Being able to offer expertise based on my 25+ years of experience across multiple industries.

What's your most controversial food opinion?

I can eat pizza every day of the week.

What's the most ridiculous thing you believed for way too long?

Pro wrestling was real.

What was your childhood career dream and how different is it from what you’re doing now?

I wanted to be a dentist, which is very different from where I ended up.