Keith is a visionary entrepreneur renowned for his transformative impact on the consumer goods industry, He embodies the essence of passion, purpose, and principle, inspiring those around him to dream big and make a difference. As co-founder and board member of Pet Life Unlimited, Keith is deeply committed to pioneering innovative solutions that resonate with the evolving needs of dog parents and their cherished companions.

Keith’s entrepreneurial journey took flight during his college years when he co-founded Student Advantage, successfully growing the company from a small startup to a publicly traded entity on Nasdaq. His early success established him as a visionary leader and laid a foundation for his future ventures.

In 2007, Keith co-founded Babyganics, a brand dedicated to crafting safe and effective personal care and household products for families. Following the successful integration of Babyganics into S. C. Johnson’s Lifestyle Brands division, he co-founded and became a board member at Pet Life Unlimited. Keith works closely with his talented leadership team in the day-to-day business to develop world-class partnerships, and reignite the underserved pet care category at leading retailers, including Walmart, PetSmart, Target, Amazon, and Chewy.

Tell us a bit about why you chose to work with Newcastle and what excites you most about your partnership?

We chose Newcastle as our partner because of their incredibly talented team, a “DNA” match, and their true partnership ethos. Newcastle brings a refreshingly authentic, sophisticated, and technologically advanced approach to partnering with next-generation brands. There are many seasons in the growth and lifecycle of a brand, and having access to TNN's resources and cross functional team of experts gives us a tremendous advantage in achieving the greatest opportunities.

If you could instantly become an expert in anything, which would you choose and why?

Residential construction. I love building and gut-renovating old, dilapidated homes as a hobby.

What's the last thing that made you laugh out loud?

An Instagram feed of people getting caught tripping and falling on Ring cameras.

What's your most specific pet peeve that no one else seems to understand?

Showing up early at the airport.