David Singer is a results-driven consumer goods executive with more than 30 years of experience building and scaling iconic brands across Fortune 50 companies, mid-tier manufacturers, and startups. As CEO of Pet Life Unlimited, he brings a player-coach leadership style and a track record of turning ambitious growth strategies into tangible results.

David's career spans some of the most recognized names in food and beverage, including Kraft Heinz, Ruiz Foods, and Champion Petfoods (a Mars Pet Nutrition company), where he most recently served as Chief Customer Officer. In that role, he led a team of 95 across the U.S. and Canada, drove category-leading growth across specialty pet and e-commerce, and earned Vendor of the Year recognition from multiple retail partners. He has also held commercial leadership roles in the startup world, most notably as Chief Commercial Officer of The Whole Coffee Company, helping shepherd the brand through a successful acquisition.

A two-time presenter at the Nielsen Global 360 Conference and a published contributor to Consumer Insights research, David is as comfortable in the boardroom as he is in the field. He holds an MBA from Pepperdine University (Summa Cum Laude) and a BA with Honors from UNC Chapel Hill, where he was a varsity athlete and Phi Beta Kappa inductee. He has completed executive programs at USC, UNC Kenan-Flagler, Carnegie Mellon Tepper, and the Center for Creative Leadership.

David lives in Anthem, Arizona with his wife Jennifer and their puppy Wrangler, and is deeply committed to raising the bar for pet parents and their companions everywhere.

What made Pet Life Unlimited the right next chapter for you?

As a pet parent myself, I want the best for Wrangler and for all pets. I'm proud of how Pet Life Unlimited has maintained an uncompromising commitment to thoughtfully designing and commercializing products by sourcing the safest materials and manufacturing exclusively in the United States. It’s truly unique in our industry.

Why are you excited about your partnership with TNN?

Having spent time in the PE space, TNN really stands apart because of their holistic approach. Their network makes it easy to share ideas and gain perspectives from subject-matter experts across disciplines. TNN's data science capabilities are best-in-class, and we tap into their platforms daily to uncover actionable insights that help us make better business decisions. I'm certain our partnership with TNN is a genuine competitive advantage for PLU, and their comprehensive support will be critical to our continued success as we reimagine and enhance daily pet parenthood together.