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OUR MODEL

We believe that partnership is earned by creating real value and holding ourselves accountable for results.

Today’s hyper-competitive environment rewards companies that take advantage of leading insights, innovations, and technologies to differentiate themselves from the pack.  Our model is purpose-built to deliver measurable value to our partner companies through the lifecycle of our relationship.

DATA SCIENCE

(THE CRYSTAL BALL)

We leverage private, public and proprietary data sources (inclusive of our network intel) that we have integrated into a repository of dynamic information that gives brands a clearer picture of their roadmap for success.

DATA SCIENCE

COMMUNITY DEVELOPMENT

(THE ADVOCATES)

At Newcastle, we believe that a brand is only as strong as the community around it and leveraging a brand’s community is central to succeeding with social as a commerce channel. Our approach focuses on nurturing and growing vibrant communities and is grounded in a belief that advocacy marketing, leveraged by both data and tech, is the nucleus of future marketing strategies.

COMMUNITY DEVELOPMENT

SMART CAPITAL ALLOCATION

(THE FUEL)

We are creative deal makers. From decades of firm experience, we have developed the expertise to create favorable investment structures that align stakeholder interests while accounting for the risk and volatility of different company stages, market maturities, and growth potential. Our goal: expand the pie for everyone.

SMART CAPITAL ALLOCATION

INNOVATION

(THE NEW NEW)

For over 25 years, our innovation team has helped companies large and small create new business opportunities in a disciplined, predictable manner. We utilize data, enhanced by creative inspiration, to create growth from existing capabilities.

INNOVATION

NETWORK

(THE FORCE MULTIPLIER)

Our network gives us the diversity and agility to analyze, problem solve, operationalize and innovate every category of business in context of exactly relevant experience.

NETWORK